Branding doesn’t always have to be about the big gestures and the expensive investments; often it’s the small things that can create a big impression and make your brand stand out even more.

So, let’s take a look at some of these small things that can do big things for your brand:

1. Craft a Killer Tagline

If you want your brand to instantly jump out at people who come across it, then having a killer line is a good place to start. Basically, a good tagline will condense your voice and tell people exactly what you are about, in just a few words. So, as you can imagine, it can be tricky getting it right, but once you do find that ethos-defining single line, it could be a marketing gamechanger.

2. Design a Dapper Logo

They say don’t judge a book by its cover, but let’s be honest, everyone does. Your logo is often the first thing people see, and it sets the tone for everything else. Make sure it’s not only visually appealing but also meaningful and aligned with your brand’s identity. A logo that tells a story can be a conversation starter—much better than a logo that makes people go, “What’s that supposed to be?”

3. Letterhead Isn’t Dead

Believe it or not, snail mail isn’t extinct, and a beautifully designed letterhead can really jazz up your correspondence. In a digital world, receiving a tangible piece of branded material can feel like a novelty. Plus, it shows you pay attention to detail and value the person enough to put ink on paper. A classy letterhead can turn a simple letter into a brand experience. Remember, when they zig, you zag!

4. Consistency is Key

Your brand needs to be like that one friend we all have who is reliably consistent with their punctuality, style, and coffee order. From your website to your social media profiles, from your email signatures to your business cards, ensure there’s a cohesive style and color scheme. Consistency makes your brand feel more professional and trustworthy. It’s like building a visual symphony where every note is perfectly in tune.

5. Engage with Personality

Your brand’s voice on social media shouldn’t sound like it was generated by a bored robot. Engage with your audience in a way that’s relatable and authentic. Use humor, share stories, and respond to comments and messages promptly. Show that there’s a human behind the brand, and don’t be afraid to let your brand’s personality shine through. After all, people connect with people, not faceless corporations.

6. Surprise with Swag

Everyone loves freebies. Branded merchandise, whether it’s stickers, pens, or something more creative like branded socks (yes, socks!), can be a fun way to make your brand a part of your customers’ everyday lives. Plus, it’s free advertising every time someone uses your swag in public.

It might just be time to think small if you want your brand to stand out more and bring in more customers, right?